For sportscasters, building your personal brand is of great importance. In this exclusive STAA interview, 101 ESPN St. Louis Program Director Kent Sterling tells why it is important and gives the Program Director’s perspective on creating compelling sports talk radio. (Note: Kent is now in Indianapolis)
Boise State play-by-play voice Bob Behler shares tips on what to look for in a mentor, working with partners who are new to broadcasting, and more.
From Boston College to Providence College to ESPN Radio and now to NBC Sports Radio, John Rooke has made a great as a freelance sportscaster. In this exclusive interview, Rooke offers insight on the advantages and disadvantages to life as a freelancer, plus practical advice for those who want to build a successful freelance career.
One of the fast-risers in the TV sportscasting industry is ESPN play-by-play voice Joe Davis, a 2010 graduate of Beloit College in Wisconsin. In this STAA interview, Joe shares how he achieved his rapid rise to ESPN, tips on working with and without a color commentator, and advice for young broadcasters on how to network for a successful career. (Note: Joe Davis is now with CBS)
Pittsburgh Pirates radio and TV broadcaster Tim Neverett discusses the best path to the Big Leagues, career longevity in the majors, how to fill time during minor league baseball broadcasts, staying organized, and more.
KGTV 10 San Diego Sports Director Ben Higgins shares some tricks of the trade, explains why it is important to interact with the athletes he covers, and tells us how he transitioned from radio to TV sportscasting.
Many people do sports updates but considerably fewer do them well. One person who excels at sports update anchoring is ESPN Radio veteran Marc Kestecher. In this interview with STAA, Marc shares some of the traits of great anchoring, and answers the question about how to get an anchoring job at ESPN Radio.
Darren Smith is one of the great interviewers in sports talk radio. In this STAA exclusive, the afternoon drive host at XX Sports Radio San Diego details some of his strategies. He also shares tips for developing trustworthy relationships with players and coaches, and for incorporating social media into your broadcast.
One of the most brilliant minds in sports talk radio is Bruce Gilbert, VP News/Talk/Sports CBS Radio Dallas. He is also my former boss at ESPN Radio Network. In this “must see interview” for sports talk hosts, Bruce discusses what makes a good storyteller, how sports talk hosts can get to know their audience, why PPM has been good for the sports talk industry, and how and when to handle salary negotiations. Even if you’re not a sports talk host, there is some outstanding info in here for you.
One of the easiest ways to build your sports talk ratings (and put money in your pocket) is by keeping your audience listening longer.
In our feature interview this month, sports talk host and STAA client Zach McCrite of 101 ESPN St. Louis discusses how to execute great teases. He also shares tips for how to prep smart for your show and how to use social media to improve your show.