Interview: Kent Sterling, 101 ESPN St. Louis

For sportscasters, building your personal brand is of great importance. In this exclusive STAA interview, 101 ESPN St. Louis Program Director Kent Sterling tells why it is important and gives the Program Director’s perspective on creating compelling sports talk radio. (Note: Kent is now in Indianapolis)

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Interview: Darren Smith, XX Sports San Diego

Darren Smith is one of the great interviewers in sports talk radio. In this STAA exclusive, the afternoon drive host at XX Sports Radio San Diego details some of his strategies. He also shares tips for developing trustworthy relationships with players and coaches, and for incorporating social media into your broadcast.

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Interview: Bruce Gilbert, CBS Radio

One of the most brilliant minds in sports talk radio is Bruce Gilbert, VP News/Talk/Sports CBS Radio Dallas. He is also my former boss at ESPN Radio Network. In this “must see interview” for sports talk hosts, Bruce discusses what makes a good storyteller, how sports talk hosts can get to know their audience, why PPM has been good for the sports talk industry, and how and when to handle salary negotiations. Even if you’re not a sports talk host, there is some outstanding info in here for you.

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