Former 710 ESPN Seattle Program Director Owen Murphy shares tips about using audio to advance your show. He also has advice about how to use callers to make your show great.
Sports Talk Show Hosting
Learn how to supercharge the entertainment value of your sports talk show. Giving your listeners something they can’t hear anywhere else is the key to your success. We’ll give you ideas for how to do it.
Mark Wilson, Program Director at NBC Sports Radio Detroit and 6-time Michigan Sportscaster of the Year, shares the 5 E’s of sportscasting (education, enthusiasm, experience, ego, energy), how and why the on-air staff and sales staff working closely together is essential, and more.
Matt Perrault, GM & Afternoon Drive Host on ESPN New Hampshire, shares why his biggest recommendation to college broadcasters is to find sales experience, how to hone in on your audience, and what to look for in a mentor. (Note: Matt is now at Yahoo! Sports Radio Network)
ESPN Radio New York host Dave Rothenberg shares his keys to sports talk hosting, and how PPM has quickened the pace of sports radio.
For sportscasters, building your personal brand is of great importance. In this exclusive STAA interview, 101 ESPN St. Louis Program Director Kent Sterling tells why it is important and gives the Program Director’s perspective on creating compelling sports talk radio. (Note: Kent is now in Indianapolis)
Darren Smith is one of the great interviewers in sports talk radio. In this STAA exclusive, the afternoon drive host at XX Sports Radio San Diego details some of his strategies. He also shares tips for developing trustworthy relationships with players and coaches, and for incorporating social media into your broadcast.
One of the most brilliant minds in sports talk radio is Bruce Gilbert, VP News/Talk/Sports CBS Radio Dallas. He is also my former boss at ESPN Radio Network. In this “must see interview” for sports talk hosts, Bruce discusses what makes a good storyteller, how sports talk hosts can get to know their audience, why PPM has been good for the sports talk industry, and how and when to handle salary negotiations. Even if you’re not a sports talk host, there is some outstanding info in here for you.
One of the easiest ways to build your sports talk ratings (and put money in your pocket) is by keeping your audience listening longer.
In our feature interview this month, sports talk host and STAA client Zach McCrite of 101 ESPN St. Louis discusses how to execute great teases. He also shares tips for how to prep smart for your show and how to use social media to improve your show.